Ride safe. Ride free.

Y/ELM+ now new in FULCOP's product range

We are pleased to announce the cooperation with the Swedish brand Y/ELM+.

Y/ELM- the Swedish brand for equestrian safety and protection. Founded in Stockholm in 2021, Y/ELM combines technology and material innovation to provide high-performance, unobtrusive protection solutions that raise riding safety standards and enable a more liberated riding experience.

Behind the brand is equestrian Alexandra Berhe, who, together with product development expert Erik Liden, aims to take equestrian safety to the next level. Alexandra brings to the brand the experience and intuition of a long-time rider who has spent countless hours in the company of horses, in the stable and in the great outdoors.

As a product consultant and former member of the team behind Swedish winter sports and cycling protection brand POC, Erik brings an almost unmatched product development expertise to Y/ELM. The duo aims to raise the overall safety standard for riders to match products for other active sports such as cycling, skiing and climbing.

The first product has now been released on the occasion of the Stockholm Horse Show.

The Hybrid 1.0 riding helmet from Y/ELM+ Protection System combines

Swedish minimalist design

Uncompromising comfort and safety

Modular add-ons for additional functions

Order now. Available in 3 colours.

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