Y/ELM RIDING PROTECTION
– Ride safe. Ride free
ABOUT Y/ELM
Y/ELM is a Swedish riding safety and protection brand. Founded in Stockholm in 2021, Y/ELM combines technology and material innovation to provide high-performing, unobtrusive protection solutions that raise riding safety standards and enable a freer riding experience.
Behind the brand is rider Alexandra Berhe, who, together with product development expert Erik Liden wants to take safety for riders to the next level. Alexandra brings the experience and intuition of a longtime rider to the brand, having spent countless hours in the company of horses, in the stable, and outdoors. As a product consultant and former member of the team behind Swedish snow sports and cycling protection brand POC, Erik adds an almost unmatched product development expertise to Y/ELM. The duo aims to raise the overall safety standard for riders to match it with products in other activity sports such as cycling, skiing, and climbing.
Als Produktberater und ehemaliges Mitglied des Teams hinter der schwedischen Wintersport- und Fahrradsportmarke POC fügt Erik Y/ELM ein nahezu unübertroffenes Fachwissen in der Produktentwicklung hinzu. Das Duo zielt darauf ab, den allgemeinen Sicherheitsstandard für Reiter zu erhöhen, um ihn auf die gleiche Stufe mit Produkten in anderen Aktivitätssportarten wie Radfahren, Skifahren und Klettern zu bringen.
Alexandra:
"I've long felt that the riding sport deserves much better protection products. The safety bar for riders could be considerably higher. With Y/ELM, I want to provide products that exceed the high safety standards and innovation of high-risk sports like downhill skiing, climbing, and cycling. But not only that. Equally important is that riders actually want to wear the product. That's why we put so much effort and energy into making our products feel unobtrusive, comfortable, and look good."
Erik:
"The lack of innovation in the riding product category is striking, and the need to raise the bar for safety and comfort for the new generation of riders is urgent. We aim to do that. To support our pursuit of state-of-the-art protection for riders, we have a stellar internal team and a network of people rooted in the Swedish tech, safety, and outdoor scene."
The first Y/ELM product to hit the market is our Hybrid 1.0 helmet.
A pioneer in riding protection, it is specifically developed to protect the rider's head against linear and angular hits. Most modern riding helmets only protect against linear force, like the impact on a helmet dropped straight to the ground. But all hits from falling off a moving horse are angled, and such a fall can cause rotational motion.
The chief danger of a rotational motion is that it may stretch the rider's brain and lead to serious injuries.
Built with a MIPS-powered low-friction layer inside the helmet to counteract rotational force, an ABS safety shell that spreads out the impact energy, and a Cork/Polymer fusion core for superior shock absorption, the Hybrid 1.0 provides complete protection through all steps of a fall accident.
But that's not all. This next-generation helmet also includes an adjustable fit system, a magnetic safety buckle for swift locking of the chin strap, and variable top ventilation that puts the feel, fit, and convenience of other riding helmets to shame.
When riding hard or taking your horse off the beaten track, the Hybrid 1.0 is your smartest choice.
PRIMA himbeere
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